App Updates
Introducing SwimZelo: A Clearer View of Every Swim
3 September 2026
SwimZelo is the new privacy-first companion to SwimClub Manager, helping swimmers and families follow times, personal bests, progress and targets.
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Blog, news & updates
Product releases, software updates, tutorials and swimming news for clubs using SwimClub Manager.
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Keep up with system releases, feature improvements and practical guides for running your club.
Club Management
12 Swim School Management Mistakes you can avoid with better software
27 August 2026
Swim school management mistakes quietly drain time, money and families' trust. See how better software and efficient management can help you avoid them.
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Club Management
Liability and Insurance for UK Swim Clubs: A Practical Guide
21 August 2026
A practical guide to liability and insurance for UK swim clubs, covering affiliation, committee risk, specialist cover and the records needed for a claim.
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Software Updates
Version 8.0.61
20 August 2026
Version 8.0.61 strengthens spam detection for website trial requests and fixes parent registration fields, GoCardless invoice status updates, and membership renewal emails.
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Club Growth
Seasonal Demand Swings in UK Swim Clubs and How to Handle Them
14 August 2026
A practical guide to handling seasonal demand in UK swim clubs, from September enrolment peaks to summer retention and cashflow planning.
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Club Growth
The Swim Club Marketing Checklist: Promoting Your Club in 2026
31 July 2026
A practical 2026 checklist for UK swim clubs covering websites, social media, local partnerships, offline promotion, funding and referrals.
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Swimming News
AI tools for UK Swim Club Management: Utility and efficiency overview
24 July 2026
A practical overview of where AI is already useful for UK swim clubs, where caution is needed, and which tools are worth watching.
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Club Management
Safety and Compliance for UK Swim Clubs: A Practical Guide
17 July 2026
A practical guide to Club Affiliation, DBS checks, safeguarding, coaching qualifications, risk assessments and insurance for UK swim clubs.
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Club Growth
How to Get More Members for a Swim Club in the UK
10 July 2026
Most swim clubs aren't short of interest. They're short of capacity, time, and a system for turning enquiries into swimmers who stick around.
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Swimming News
Coach Education Changes Need Club Planning
29 June 2026
Swim England's coach education changes are a prompt for clubs to review coaching roles, cover, development plans and budgets.
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